4 July 2022
The Power of Personalisation
During the Covid-19 pandemic, online orders expanded exponentially. In March 2020 around 40 percent said they had shopped online more than before the pandemic, and by February 2021, this had jumped to around 75 percent.
Then there’s the personalisation market. Printweek magazine in December 2020 estimated that the personalised gift market would grow to over £1 billion per annum in the UK alone within twelve months. Recent research carried out by Deloitte shows that more than fifty percent of people want to be able to personalise their products. And that doesn’t allow for the custom workwear and schoolwear markets, which are also worth over a billion pounds each year.
Gifts
It’s the thought that counts, they say, when it comes to gifts. And personalised gifts are the perfect way to show you really care. They show that you’ve taken the time to really think about what they like and have chosen a present that reflects their personality.
Whether customers are ordering a one-off item or a whole batch, they’re looking for a quality product that meets their exact requirements. Having the right ordering systems that allow them to upload photos or other personalisation along with streamlined printing or embroidery processes will encourage customers to come back time and time again.
Promotional items
Branding is a key part of business. And businesses often turn to personalised items to get their branding across. Whether it’s pens, mugs, keyrings, or mouse mats, businesses are constantly seeking new and exciting ways to get their message across to their customers.
And the right message is vital. That’s why organisations want high quality items that reflect their corporate image. They also want fast turnaround times, a professional, seamless service, and reliability. With the right processes in place, a one-off order can become regular business for the modern personalisation company.
Workwear
Workwear is perhaps the most important personalised item a company can produce. There are lots of reasons companies want personalised workwear. Here are some:
First impressions
We have just one chance to make a first impression, as the old saying goes. And it’s true. According to a Harvard study, we form an opinion of someone within just four seconds.
Whatever the industry, having staff in a professional looking, smart uniform makes the right impression every time. That’s why so many businesses are investing in personalised workwear such as printed t-shirts and polo shirts.
Imagine you need work doing on your home. As a sensible person, you get more than one quote. One company turns up in a tracksuit covered with a work-related mess. The second tuns up wearing a polo shirt with an embroidered logo, and branded work trousers. They may even have a telephone number on the back of their shirt and an industry-governing body logo on the sleeve. Who makes the right impression?
Free advertising
A smart uniform is a good advertisement for a company even when they’re not actively looking for customers. Not only does it give the right impression, but it can lead to business when people spot your logo and happen to be looking for your service. Just make sure to keep a business card on you!
Team spirit
It’s been shown that company clothing can build team spirit. Not only because it shows that the company cares about its employees, but also because it builds a sense of company identity. It also saves employees money, which everyone appreciates!
Your website
Your website is your shopfront. Unless it’s attractive, customers won’t buy. You should always use multiple professional-quality photographs and include as much information about the product as possible. With so many people now browsing on tablets and mobile phones, your site needs to be fully responsive to all devices. You should also include clear delivery and returns information and, ideally, allow people to view their order status.
But there’s more to an attractive website than just its looks. In these tech-savvy days, people are aware of online safety and security more than ever, and you need to demonstrate that you take their data security seriously. An SSL certificate is a necessity. This shows customers that their data is safe. You also need cookies, legal and privacy policies easily available on your site. Your website must be GDPR compliant and have clear terms and conditions.
Your processes
Maybe you have a great website but you’re struggling to keep up with the orders. Are your processes efficient enough? If not, you should be considering an Enterprise Resource Planning (ERP) system. An ERP system can seamlessly connect your website, to your production system, to your accounts, and everything in between.
An effective ERP system can reduce the time spent on tedious tasks such as data entry and stock control, and provide real-time data on stock in hand and order status. It reduces human error and improves efficiency for greater customer satisfaction and increased profits.
Demystify Digital
Whatever part of your business isn’t working the way you want it to, we can help at Demystify Digital. Specialising in the personalisation industry, Demystify Digital has expert experience in working with companies of all sizes to provide the ideal solution for your business. Our watchword is transparency, and we take that approach to everything we do.
Whether you need a new website to properly advertise your products, a new ordering system, or more streamlined processes, Demystify Digital offers a complete solution. From domain migration to ERP systems, to SSL Certificates, we offer it all.
Want to know more or just discuss your problems? Get in touch on 01903 372 402 or email us [email protected].
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