Returns policy

Research has shown that over 90 percent of customers saw a clear returns policy as part of their decision making process when making a purchase online. Therefore, having a well-designed returns policy clearly displayed on your website is key to attracting and retaining customers.

Why is a returns policy so important in eCommerce?

When buying online, consumers don’t have the opportunity to see and hold the item before purchase. So eCommerce stores need to ensure that their customers have confidence in the quality and reliability of their products. It’s a marketing tool as much as a business tool.

A clear and concise returns policy gives customers a feeling of security. Without it, they may lack confidence in your product and go to your competitor instead.

What should a returns policy contain?

A returns policy should clearly lay out the conditional agreements that apply to their business. This could be a time limit, such as thirty days, whether there is a restocking fee, and who is responsible for return postage.

Can I copy another website’s returns policy?

You can, but be aware that it may not cover everything you need it to. Your returns policy needs to be accurate and relevant to your business. That’s why it’s always best to get one written for your individual organisation.

Need help with your returns policy? Then get in touch with Demystify Digital at [email protected] or call 01903 372 4o2.